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Onboarding Kits as Marketing Tools: Reflecting Your Brand
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Onboarding Kits as Marketing Tools: Reflecting Your Brand
Oct 04, 2024   ·   5 min read
Onboarding Kits as Marketing Tools: Reflecting Your Brand

Onboarding kits have evolved from simple welcome packages to key marketing tools that assist in employee integration while promoting your brand. By selecting functional, brand-aligned items, you make a lasting impression on both new hires and the public. Here’s how to make onboarding kits practical and strategic:

NFC Cards: Modern Branding

NFC cards let new employees share contact info with a tap, showcasing your company’s tech-savvy, innovative side. This aligns with the expectations of a digital-savvy workforce and highlights your company’s cutting-edge approach.

Branded Apparel and Accessories: Walking Billboards

Items like t-shirts, caps, or water bottles with your logo foster a sense of belonging for new hires and act as walking billboards, promoting your brand in various settings. These items help get your company noticed and reflect a dynamic culture.

Functional and High-Quality Items: Reflecting Brand Values

High-quality, practical items, like a sleek notebook and pen set or eco-friendly products, showcase your company's commitment to excellence and sustainability. These choices reflect professionalism and social responsibility.

Customization and Personal Touch: Unique Experience

Personal touches, like a handwritten note or role-specific items, enhance the onboarding experience and reinforce your brand's commitment to individual experiences and well-being.

Unified Brand Messaging: Consistency Across Touchpoints

Consistency in design, color scheme, and presentation with your branding guidelines ensures a clear, unified message about your company’s values and culture, helping new hires relate to and advocate for your brand.

Onboarding kits serve as both a welcome gesture and a strategic marketing tool. By including brand-aligned, functional items, you can make new employees feel valued and turn them into brand ambassadors. Every item in your onboarding kit reflects your brand's values and makes a statement about your company.

#onboardingkits #branding #marketing #NFCcard #Employeeexperience #onboarding

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Welcome with Style: How Onboarding Kits Boost Employee Morale and Brand Visibility
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